Professional profile:
Today, I direct the Interactive team at Evans, Hardy + Young, a full service integrated marketing agency. We provide clients with a comprehensive suite of Internet marketing services, including consulting, interactive strategic planning, tactical programs for website development, online advertising, email marketing and more. Our client's industry segments include retail, news publishing, broadcast media, e-commerce, commodity boards, and more.
Some functional expertise that reflects my business experience include:
MARKETING: Developed and managed comprehensive marketing strategies and programs for Fortune 500 Internet, new media, internetworking, and other companies, including positioning and differentiation strategies, product marketing, public relations programs, marketing communications and advertising plans.
OPERATIONS: Directed the management and operations of a Fortune 100 company’s Internet line-of-business, with responsibilities for strategic development, business planning and operations, marketing, advertising, financial management of $14M operating budget, product development and merchandising, and public relations.
SALES: Developed sales strategies and programs, managed sales teams, and successfully sold consulting services, new media/Internet marketing services, online advertising, and internetworking products to such Fortune 1000 companies as Visa-USA, Apple Computer, Microsoft, Aetna Life & Casualty, Sun Microsystems and others.
Media Profiles
Austin Business Journal
Forbes
Information Week
Internet Retailer
News.com
Promo Magazine
Conference Appearances
e-Tailing ’99, Chicago, IL
e-Biz Live 1.0, Chicago, IL
Deutsche Banc B2B eHub Roundtable
Haas School of Business, Berkeley, CA
Education
BA
California State University, Chico
Political Science
Graduate Studies
University of California, Santa Barbara
School of International Relations, Government
San Francisco State University
School of Business Administration
